CRISP Fellow Inspires as Speaker at UN eTradeforWomen

Prerna Mukharya (2018, Chevening CRISP Fellow) recently spoke at the Masterclass programme by eTradeforWomen, an initiative led by UN Trade and Development (UNCTAD) to support women digital entrepreneurs in developing countries, helping them thrive as business leaders and influence public policy debate. 

Digital transformation presents growth opportunities for businesses in South Asia, but women entrepreneurs still face obstacles. To address this, eTradeforWomen hosted its first in-person Masterclass in New Delhi, India, in December 2024. Prerna and other inspiring speakers shared strategies, lessons, and how they overcame challenges to adapt their businesses. This unique event gathered 21 women digital entrepreneurs from Bhutan, Nepal, Sri Lanka, and India over four days to help them thrive as business leaders and increase their impact as digital champions. 

Prerna is the Founder of Outline India, a social enterprise creating impact through data collection and policy advisory, working across 28 states in India and beyond. Recognised globally, she has been honoured by Boston University and Delhi University, and featured on Fortune’s 40 under 40 (2017, 2018). Prerna has been a Raisina Fellow (2017), and she has also been awarded for her tech innovations such as PeoplePulse, winning accolades from Dell, Qualcomm, and NASSCOM. She was named a trailblazer by Forbes, featured by Business Today as one of India’s most powerful businesswomen (2019), and felicitated at the UK’s House of Commons for her contributions.